Social Media Toolkit

Asking you to share on social media is a powerful tool for spreading the word to changemakers around the globe. It’s also our hope that you will share your experience and wisdom through your posts. Please share your own thoughts and stories around a particular lesson as you post. How have you leveraged these principles in your life and work? Our goal is to utilize social platforms to create a bigger audience and awareness for the 9 Lessons, and encourage more mentorship and connections with future generations of changemakers.

Please see a wide assortment of Becoming Better Ancestors graphics below. Each graphic is correctly sized for each platform, so please be sure to download as many versions as needed.

You can download our complete Social Media Toolkit below. Included is information on best practices and links to content for you to implement these assets onto your own social channels.

Hashtags & SIMPLE Caption

Please scroll down for images and remember to add our tags:

#9lessons #becomingbetterancestors #forabetterfuture #thetimeisnow #betterancestors #9lessonstochangetheworld

Becoming Better Ancestors: 9 Lessons to Change the World is a virtual learning series documenting the history and 9 key lessons learned from the campaign to eradicate smallpox, the only human disease ever wiped off the face of our planet. It features interviews with key global health leaders and changemakers. [add your thoughts on a Lesson, a theme]

Instagram

social videos

A woman holding a young child wearing a pink knit hat with stuffed animal attachments. The woman has short black hair and is wearing a beige jacket. The image has text promoting a lesson titled "This is a cause & effect world" as part of a program called becoming better ancestors.
Lesson 1: This is a cause and effect world.
A young girl looking to the side, wearing a tank top and layered necklaces, with a colorful geometric background and the text about a lesson on knowing, sharing, and acting on the truth.
Lesson 2: Know, share, & act on the truth.
A woman wearing a black headscarf and a face mask, with text indicating it is part of a series about global health and social change, titled 'Lesson 3: Coalitions Are Essential', from the 'Becoming Better Ancestors' program.
Text card with green background saying "Lesson 3: Coalitions are essential."
Close-up of a healthcare worker wearing protective gear, including goggles, a face mask, and a white protective suit, set against a colorful background with the text 'Lesson 4: Avoid Certainty' and 'Becoming Better Ancestors'.
Text that reads 'Lesson 4: Avoid Certainty' on a white background.
A black and white portrait of a man with short hair and a beard, with colorful text and design elements related to a lesson titled 'Build in Evaluation & Improvement' from a program called 'Becoming Better Ancestors'.
Text on a white background that reads 'Lesson 5: Build in evaluation & improvement' with 'Lesson 5:' highlighted in orange
A woman wearing traditional African attire, with a turquoise headwrap and matching dress, accessorized with red beaded necklaces and earrings.
Text saying 'Lesson 6: Respect the culture. Culture matters.' in red on a white background.
A woman in a blue headscarf holding a sleeping baby in her arms.
Text reading 'Lesson 4: Avoid Certainty' with a dark green background and white and green font.
People smiling and interacting, with colorful text emphasizing understanding, values, culture, and traditions, and a logo with a circular pattern of figures, promoting learning about ancestors.
A woman in a gray business suit with a white collared shirt, smiling, with colorful graphic elements and text about leadership in the background.
Text on a white background reading 'Lesson 7: Seek strong leadership & management' in red letters.
A woman holding a cardboard sign that says 'Take a Stand'; the background features text about a lesson on mobilizing political will, part of a series called 'Becoming Better Ancestors.'
Lesson 8: Mobilize political will text in pink font on a white background with a pink rectangle behind 'Lesson 8:'.
A person with long reddish-brown dreadlocks, wearing a gray hoodie and a white shirt, sitting outdoors with a serious expression, holding a torn piece of paper.
Lesson 9: Move towards global health equity.
An elderly woman is holding a young, malnourished boy who looks unwell. The woman is wearing a dark headscarf with lace trim, and the boy is shirtless with a thin frame. There are other people visible in the background.
Three healthcare workers wearing masks and gloves in a hospital setting, with the words "Do we turn our back on the future?" overlaid in bold white and orange text.
Close-up of a person with dark skin and braided hair standing outdoors near a tree, with overlaid text saying 'Or choose to become better ancestors?' and a logo that reads 'Becoming Better Ancestors'.
Lesson 2: Know, share, & act on the truth.
Text on a white background reading 'Lesson 5: Build in Evaluation & Improvement' with 'Lesson 5:' highlighted in orange.
Lesson 6: Respect the culture. Culture matters.
Text on a white background that says, 'Lesson 7: Seek strong leadership & management.' in red font.
Pink text on a white background that reads "Lesson 8: Mobilize Political Will."
Lesson 9: Move towards global health equity.
Close-up of a smiling woman wearing a green headwrap, colorful jewelry, and vibrant makeup, with text about a lesson on respecting culture in a global health context.
Text overlay on an image of a person wearing a face mask and a face shield. The text reads: 'Smallpox was a horrific disease that spread suffering and death for centuries across our planet, claiming millions upon millions of human lives.' The bottom of the image includes a logo with the words 'Becoming Better Ancestors'.
A woman holding a cardboard sign that reads 'TAKE A STAND'. The background features a colorful graphic with the title 'Lesson 8: Mobilize Political Will' and the subtitle '9 Lessons from Global Health to Change the World.'
Text overlay on a background of medical workers in a laboratory states the five key elements of a successful coalition: 1. Shared goal, 2. Strategy for reaching that goal, 3. Appropriate structure, 4. Well-defined membership, 5. Good management. The bottom banner has the phrase 'Becoming Better Ancestors' with a logo of a globe and radiating lines.
Cover page for Lesson 9: Move Towards Global Health Equity, featuring a man with long hair wearing a beige cap, a gray hoodie, and a white shirt, holding a paper bag.
A woman caring for a sick child outdoors, with a quote by Mark Twain about continuous improvement. The image also features a logo for 'Becoming Better Ancestors'.
Text over a background of a person wearing a face mask. The text reads: 'Smallpox was a horrific disease that spread suffering and death for centuries across our planet, claiming millions upon millions of human lives.' Logo at the bottom says 'Becoming Better Ancestors' with a colorful abstract symbol.
A black and white historical photo showing a group of people in conversation. Overlaid text lists nine lessons about becoming better ancestors, with colorful labels for each lesson, including titles and brief descriptions. The lessons cover causes and effects, sharing truth, building evaluation, avoiding certainty, leadership, political mobilization, cultural respect, management, and global health equity.
A man and a young girl are facing each other, smiling, with the man leaning slightly forward. Overlaid on the image are colorful text boxes with the phrases "Seek first to understand," "Seek to understand each other's values, culture, and traditions," and a circular graphic representing diversity. The slogan "Becoming Better Ancestors" appears at the bottom.
Text overlay on a background image of healthcare workers working in a medical room. The text reads, 'A successful coalition requires 5 key elements: 1. Shared goal, 2. Strategy for reaching that goal, 3. Appropriate structure, 4. Well-defined membership, 5. Good management.' At the bottom, a dark purple banner says, 'Becoming Better Ancestors' with a globe surrounded by stylized radiating lines.
A woman of African descent wearing traditional African clothing and a headwrap holds a sleeping baby wrapped in a blue blanket. The image features a background with a rainbow stripe and a colorful logo, along with the text promoting inclusivity and understanding.
Healthcare worker in protective gear writing on a transparent board with the text: 'Evaluation is a never-ending process. It should be part of a cycle that begins with planning, doing, assessing, then improving & repeating the cycle.' The logo in the bottom right reads 'Becoming Better Ancestors.'
A person casting a vote by placing a paper into a cardboard ballot box. The background shows a white brick wall and several people.
Three healthcare workers wearing masks and scrubs in a hospital room, with one of them showing something on a phone to the others. Overlaid text asks, "Do we turn our back on the future?".
A young person with dark skin and short hair, looking thoughtful outdoors, with overlay text asking, 'Or choose to become better ancestors?' and a logo with a geometric design and the text 'Becoming Better Ancestors'.
A woman holding a young child wrapped in cloth, looking thoughtfully away, with other blurred people in the background. Overlay text emphasizes culture and relationships.
Text on a white background reads: "Lesson 1: This is a cause & effect world."
Text on a white background that reads: 'Lesson 2: Know, Share, & Act on the Truth.'
Text reading "Lesson 4: Avoid Certainty." in green and white on a plain background.
Lesson title card with orange and white text that reads, "Lesson 5: Build in Evaluation & Improvement."
Text on a white background reading 'Lesson 6: Respect the culture. Culture matters.' in red font with 'Lesson 6' highlighted in a red box.
Text graphic reading 'Lesson 7: Seek strong leadership & management' in bold red font on a white background.
Text on a white background that reads: 'Lesson 8: Mobilize Political Will' in pink font.
Close-up of a professional woman with dark hair, wearing a suit and smiling softly. Background includes colorful horizontal stripes and text related to leadership and management.
A person holds a cardboard sign with the words 'TAKE A STAND' written in white letters. The background features a book cover titled 'Lesson 8: Mobilize Political Will' from a series on global health and social change.
A child held by an adult, with a quote by Mark Twain about continuous improvement and a logo for Becoming Better Ancestors.
Close-up of a person wearing a face mask with superimposed text about smallpox and its impact, and a logo for Becoming Better Ancestors.
A graphic listing the nine lessons from the Becoming Better Ancestors program, with text overlay on a faded black and white photo of people in discussion. The lessons are numbered and color-coded, covering topics such as cause and effect, sharing the truth, building coalitions, avoiding certainty, evaluation, respecting culture, leadership, political will, and health equity.
A close-up of two children, one older and one younger, engaged in a moment of understanding. Overlaid text reads: 'Seek first to understand. Seek to understand each other's values, culture, and traditions.' There is a colorful circular graphic with pencil icons at the bottom center.
Text overlay on a photo of healthcare workers in protective gear in a hospital: 'A successful coalition requires 5 key elements: 1. shared goal, 2. strategy for reaching that goal, 3. appropriate structure, 4. well-defined membership, 5. good management.' At the bottom, a purple banner reads 'Becoming Better Ancestors' with a globe and leaf design.
A woman wearing a colorful headwrap holds a sleeping baby wearing a white hat.
A person casting a vote into a cardboard ballot box with a narrow slot, in front of a light purple brick wall. A woman with short hair and earrings is visible on the right, and colorful graphics of people around a circle are next to her. The text at the top reads 'CREATING A SOCIAL STRATEGY HELPS TO' and at the bottom, 'PERSUADE THE GOVERNMENT TO MAKE CHANGES.'
A group of people wearing masks, including three men and a woman, attending an outdoor event during the daytime.
A woman in a blue headscarf holds a sleeping child wrapped in a pink blanket, with a background of outdoor figures and trees, part of an awareness campaign about culture and relationships.
An infographic titled 'What are the 9 lessons?' listing nine lessons about world issues and leadership, each in a different color, with a black and white background image of a group of diverse people talking.
A woman wearing a colorful headwrap holds a sleeping baby wrapped in a white blanket. The image features an inspirational quote about adapting approaches to situations.
A healthcare worker in protective gear, including a mask and gloves, writes on a transparent surface with the text 'Evaluation is a never-ending process. It should be part of a cycle that begins with planning, doing, assessing, then improving & repeating the cycle.' in the background.
A person casting a ballot into a cardboard box.
Group of people working together around a table, with motivational text overlay about the importance of management and leadership to create action.
Group of people wearing face masks, some in official attire, attending an outdoor event, with trees in the background.
Text on a white background reads 'Lesson 3: Coalitions are essential' in green font.
Close-up of a young boy with a serious expression, wearing a dark tank top and a silver necklace, over a colorful background with the text 'Lesson 2: Know, Share, & Act on the Truth' related to global health education.

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A woman wearing a face mask and a black headscarf, with text about global health and alliances.
A person in protective medical gear, including goggles, a mask, and a protective suit, with a background that has colorful abstract shapes and text about lessons from global health.
A woman wearing a teal headwrap, earrings, and a traditional dress with red bead necklaces, smiling against a colorful background with text about respecting culture.
A professional woman with short brown hair wearing a grey blazer and a white shirt, smiling confidently. The background includes colorful geometric blocks with text about leadership and management lessons.
A person with long curly hair holding a cardboard sign that says "TAKE A STAND" written in white. The image is part of a cover for a lesson titled "Lesson 8: Mobilize Political Will" from a series on global health and social change.
Close-up of a man with a serious expression, wearing a black shirt, with colorful geometric shapes and text about lesson 5 on building evaluation and improvement from a program called Becoming Better Ancestors.
A person with long dreadlocks wearing a gray hoodie and a beige cap, sitting outdoors with a serious expression. The background features a colorful graphic design with text about global health equity.
Text overlay on a face mask background reading: "Smallpox was a horrific disease that spread suffering and death for centuries across our planet, claiming millions upon millions of human lives." The bottom right corner has a logo and text: "Becoming Better Ancestors."
A list of nine lessons titled "What are the 9 Lessons?" with colorful text and a background of people in discussion. The lessons are: 1. This is a cause and effect world, 2. Know, share, & act on the truth, 3. Coalitions are essential, 4. Avoid certainty, 5. Build in evaluation & improvement, 6. Respect the culture, culture matters, 7. Seek strong leadership & management, 8. Mobilize political will, 9. Move towards global health equity.
Group of young professionals collaborating at a desk, with colorful text overlays describing qualities like tenacity, passion, management, leadership, and the need for action, all in black-and-white background.
A man and a young boy facing each other, with the man smiling. Overlaid text reads: 'Seek First to Understand.', 'Seek to Understand Each Other's', and 'Values, Culture, and Traditions.' There is a circular symbol with multi-colored lines and figures, and the words 'Becoming Better Ancestors' below it.
A poster with the title 'A Successful Coalition Requires 5 Key Elements' listing five points: 1. Shared Goal, 2. Strategy for Reaching That Goal, 3. Appropriate Structure, 4. Well-Defined Membership, 5. Good Management. The background shows people in protective gear working in a medical or laboratory environment, with a logo of the Earth surrounded by pencils or pens at the bottom right and the phrase 'Becoming Better Ancestors' at the bottom.
A woman wearing a colorful headscarf holds a sleeping baby wrapped in a white blanket. Overlaid on the image is a quote: 'Because an approach works in one situation, that does not mean it is the right approach in all situations.'
A scientist in full protective gear writing on a transparent board with a marker, with text emphasizing that evaluation is a continuous process involving planning, doing, assessing, and repeating.
A person in a red and black plaid shirt dropping a ballot into a cardboard ballot box for voting.
Group of people wearing masks, standing outside, with a woman in sunglasses and a vest in the center, and a man in a suit and glasses to her right, engaged in conversation.
A woman wearing a blue headscarf holding a young child wrapped in a pink cloth, with text promoting cultural understanding and relationships.
People wearing face masks sitting at a table with a reflective glass barrier, engaged in discussion.
Text on a white background that says "Lesson 1: This is a cause & effect world."
Close-up of a young person, looking to the side, outdoors with blurred trees in the background. The text over the image says, "OR CHOOSE TO BECOME BETTER ANCESTORS?"
Text article titled 'Lesson 2: Know, Share, & Act on the Truth' with a white background and navy blue text.
A woman holding a young child in her arms outdoors, with a quote overlaid that reads: 'Continuous Improvement is better than delayed perfection.' attributed to Mark Twain, and a logo with the text 'Becoming Better Ancestors'.
Text-based graphic stating 'Lesson 3: Coalitions are essential' with a white background and green text.
Text reading 'Lesson 5: Build in Evaluation & Improvement' with 'Lesson 5:' highlighted in orange.
Text reading 'Lesson 4: Avoid Certainty.' in bold, with 'Lesson 4:' highlighted in a dark green box.
Text graphic that reads: Lesson 6: Respect the culture. Culture matters.
Text stating 'Lesson 7: Seek Strong Leadership & Management' in bold red and white letters on a white background.
Text slide reading 'Lesson 9: Move Towards Global Health Equity.' in purple and white
Bright pink text that reads "Lesson 8: Mobilize Political Will" against a white background.
Close-up of a young child, wearing a dark tank top and layered necklaces, looking to the side. Background includes colorful geometric shapes and text about a lesson on truth and global health.
A woman wearing a black headscarf and a white face mask, with text overlay about a lesson on the importance of coalitions for global health.
Close-up of a healthcare worker wearing protective gear, including goggles, a face mask, and medical clothing, with a colorful background and the text 'Lesson 4: Avoid Certainty. 9 Lessons from Global Health to Change the World' and a logo reading 'Becoming Better Ancestors'.
A black and white photo of a man with a serious expression, with text overlay about a lesson on evaluation and improvement related to global health.
A woman dressed in vibrant traditional African attire with a teal headwrap and beaded necklace, smiling against a background with a colorful, striped design. The text on the image reads: 'Lesson 6: Respect the culture. Culture matters. 9 Lessons from Global Health to Change the World.'
Cover of a publication featuring a woman in a business suit with text that reads: 'Lesson 7: Seek Strong Leadership & Management. 9 Lessons from Global Health to Change the World.' The image is part of a series titled 'Becoming Better Ancestors'.
Group of people around a table with colorful text overlays discussing management, leadership, problems, and action, with a small globe and pencil illustration.
Group of people in masks engaging in a discussion outdoors, with text overlay about leading and inspiring others.
Text image reading 'Lesson 3: Coalitions Are Essential' with a green background behind 'Lesson 3:'
Text stating 'Lesson 9: Move towards global health equity.' on a white background.
Close-up of a child's face looking to the left, with text overlay promoting a lesson about knowing, sharing, and acting on the truth, as part of a program called Becoming Better Ancestors.
A woman wearing a face mask and a headwrap, with text overlay that reads 'Lesson 3: Coalitions Are Essential,' part of the 'Becoming Better Ancestors' series.
Close-up of a person wearing medical protective gear, including goggles and a face mask, with colorful geometric shapes and text about a lesson titled 'Avoid Certainty' from a series on global health lessons.
A man looking directly at the camera. The image is in black and white. To the right, there is a colorful header with the text 'BECOMING BETTER ANCESTORS'. Below that, the text reads 'LESSON 5: BUILD IN EVALUATION & IMPROVEMENT' in orange and dark gray. Additional small text states '9 Lessons from Global Health to Change the World'.
A man with long reddish-brown dreadlocks wearing a gray hoodie and white shirt, looking to the left. The background features colored blocks and text about a lesson on global health equity.
A group of four people working together, looking at a document or device on a table, with overlaid colorful text boxes containing motivational phrases about leadership and problem-solving.
A scientist wearing personal protective equipment, including a mask, gloves, and a hood, holding a test tube. Text overlay emphasizes the continuous cycle of evaluation involving planning, doing, and assessing.
Two medical professionals wearing masks and gloves in a clinical setting, with one of them shaking hands with a patient.
Close-up of a person's face with the text 'Or choose to become better ancestors?' overlayed, and a logo with a sun and Earth icon with the words 'Becoming Better Ancestors'.
Lesson 1: This is a cause & effect world.
Text on a white background reads, 'Lesson 2: Know, Share, & Act on the Truth' in blue font, with 'Lesson 2' highlighted in a dark blue box.
Text on a white background that reads: "Lesson 3: Coalitions are essential."
Text reading 'Lesson 4: Avoid Certainty.' in bold black font on a white background.
Text on a white background that reads: "Lesson 5: Build in Evaluation & Improvement." in orange font with "Lesson 5" highlighted with an orange background.
Text on a white background that reads, 'Lesson 6: Respect the culture. Culture matters.' in red font, with 'Lesson 6:' highlighted in a red rectangle.
Text in red and white that reads "Lesson 7: Seek Strong Leadership & Management."
Text on a white background that reads: "Lesson 8: Mobilize Political Will." in pink and white lettering.
Text that reads "Lesson 9: Move towards global health equity" on a white background with purple lettering.
A woman holding a baby, part of an educational poster about global health and causes and effects in the world.
Close-up of a woman holding a young child in her arms, both wearing warm clothing and hats. Part of a colorful graphic design with text about becoming better ancestors.
A woman holding a young child dressed in a pink hat with animal ear design, against a colorful background with text about global health lessons.

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logos

Title card reading "Becoming Better Ancestors" with a circle of colorful 9 bifurcated needles figures around it, and a subtitle "9 Lessons from Global Health to Change the World."
Colorful neon outline of a circular array of pens on a black background
Graphic design with eight stylized, multicolored lines of people surrounding a central circle, next to the text 'BECOMING BETTER ANCESTORS' with a modern, digital font and a gray horizontal stripe extending from the text.
Line drawing of a sun with rays, each shaped like a crystal or gemstone, on a black background.
Logo of the book "Becoming Better Ancestors" featuring a stylized sun with sixteen rays, with the subtitle "9 Lessons from Global Health to Change the World" on a black background.
Logo with a circular sun design and text that reads 'Becoming Better Ancestors' on a black background.

Social Images